Architecture & Relational Journey

System Entity Flow & Data Journey

The entire platform is architected around your exact multi-tenant ERD. Every user action cascades from ORGANIZATIONS through COMPANIES & CONTACTS, orchestrating CAMPAIGNS, CAMPAIGN_LEADS, and EMAIL_MESSAGES.

joins ➔

⮜ has

Direct Child Entities Owned by ORGANIZATIONS:

Execution Cascade: From Target Accounts to Outbound Email Delivery

contains 🠗

assigned ➔

receives 🠗

⮜ includes

contains 🠗

ORGANIZATIONS

Tenant workspace that owns all business profiles, ICPs, campaigns, companies, and billing.

ERD Foreign Key Relations:

has ➔ ORGANIZATION_MEMBERS
owns ➔ BUSINESS_PROFILES
defines ➔ ICP_PROFILES
owns ➔ COMPANIES
creates ➔ CAMPAIGNS
receives ➔ REPLIES
records ➔ CREDIT_TRANSACTIONS
purchases ➔ SUBSCRIPTIONS
connects ➔ INTEGRATIONS

Live Active Record in System (ORGANIZATIONS)Format: JSON Entity Instance

{
  "id": "org_bc_901",
  "name": "Brilliantcraft Outbound",
  "slug": "brilliantcraft",
  "creditBalance": 24.6,
  "plan": "FREE_TRIAL",
  "createdAt": "2026-10-15T08:05:00Z"
}